Privacy Policy

Your trust matters. This page explains what information we collect, how we use it, and the choices you have.

Last updated: May 22, 2026

Who we are

Spine Theory ("we," "us," "our") is a chiropractic clinic located at 2511 St Johns Bluff Rd S, STE 103, Jacksonville, FL 32246. You can reach us at (904) 337-1972.

Information we collect

  • Contact information you submit through our website (name, email, phone, message).
  • Appointment details when you book through our scheduling provider.
  • Health information you share with us during your care (handled in accordance with HIPAA).
  • Usage data such as pages visited, device type, and referring source, collected via analytics.

How we use your information

  • To schedule, provide, and follow up on chiropractic care.
  • To respond to inquiries submitted through our contact form.
  • To improve our website and patient experience.
  • To comply with legal, regulatory, and healthcare obligations.

How we share information

We do not sell your personal information. We only share it with trusted service providers (such as scheduling and email tools) who help us operate our practice, or when required by law. Protected health information is handled under HIPAA and never shared for marketing without your authorization.

Cookies & analytics

We use basic analytics to understand how visitors find and use our website. These tools may set cookies that record anonymized usage patterns. You can disable cookies in your browser settings.

Your choices

You may request to access, correct, or delete personal information we hold about you by contacting us. To opt out of appointment reminders or marketing messages, reply STOP to a text or contact us directly.

Data security

We take reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet is 100% secure, but we work to protect your data at all stages.

Changes to this policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.

Contact us

Questions about this policy? Call (904) 337-1972 or visit our contact page.